This fun and interactive workshop will show you how to organise and run a successful community and fundraising event, giving you a strategic framework to work from – be it a large scale mass participation event, or a smaller scale community event.
You will find out about how to ensure your fundraising events and community activities raise as much income and awareness as possible for your cause. You will also discover what marketing tools will be the most appropriate for your organisation, gain an insight into effective sales techniques, understand why people ‘buy into your cause’ and how you can increase your brand identity and build customer loyalty through your community and fundraising events.
We will cover:
Identifying the right event and community activity for your purposes
The importance of defining your target audience
Developing additional income streams at your events
How to recognise, record and reduce the risks
Budget planning and attracting sponsorship – to keep costs to a minimum
How to source Gifts in kind, reduce costs and maximising income from your events
Participants will be encouraged to share ideas and learn from one anothers experiences, with the emphasis of the session being on generating creative marketing and fundraising ideas that you can take back into your workplace.
Thursday 17th Jan 2019, 3 hour morning workshop 9.30 to 12.30